What is brand identity? A brand is the sum total of the experience your customers and customer prospects have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. Your company’s brand is, in many ways, its personality. Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Any aspect of your brand that fosters a connection between you and your customers is part of your brand identity. Your company’s logo, color scheme, slogan – those are all essential elements of a compelling brand identity. However, it’s important to think beyond the visual experiences of your brand and extend your branding to include the emotional component of ...
IT'S ALL ABOUT TIMELESS BRANDS